What services does TPMC offer?
TPMC advises companies along three focus areas: digital marketing strategy and performance across the relevant search, social and programmatic channels, AI-powered marketing automation, and advisory and sparring at eye level for in-house teams and leaders.
What kind of companies does TPMC work with?
TPMC works with B2B and B2C companies across the DACH region – from SMEs to large corporations. Having worked on the corporate, scale-up and agency side, TPMC knows both sides of the table and integrates flexibly into existing teams and processes.
Which region and languages does TPMC cover?
TPMC is based in Glattpark (Opfikon) near Zurich and advises clients across Switzerland and the wider DACH region – remotely as well as on site in the Zurich area. Consulting in German, English and French.
What does “AI-powered marketing automation” mean in practice?
It refers to workflows in which AI speeds up recurring marketing tasks – such as reporting, analysis, content processes and campaign operations. The goal is to free teams from routine work and enable faster, data-driven decisions.
What does working together look like?
Engagements range from a single audit or sparring session to project-based mandates or an interim role. Scope and format depend on your situation and my availability; it always starts with a conversation to clarify goals and priorities.
How is TPMC different from an agency?
TPMC is independent consulting on the client side – with no delivery volume of its own that needs to be sold. Recommendations are objective and aligned with your goals, not with utilisation or media revenue.
Where did Thierry Pool gain his experience?
Thierry Pool is a digital marketing executive with more than 15 years of experience on the corporate, agency and consulting side. Key positions:
- Credit Suisse – Global Head Digital & Data Marketing (team of 70+ across four locations)
- Digitec Galaxus – Head of Digital Marketing & Media Planning (10 years, largest Swiss online retailer)
- e-dialog AG – Country Lead Switzerland
- THORWallet (DeFi) – Lead Digital Marketing (current mandate)
- DEC Institute – Marketing Advisor (current mandate)
- AI & LLM projects – training, fine-tuning and evaluation of large language models for international AI companies
- HWZ University of Applied Sciences in Business Administration Zurich – guest lecturer (CAS Marketing Automation)