TP Marketing Consulting GmbH · Zurich

Independent consulting for digital marketing, performance and AI automation.

TPMC supports companies across platforms – from digital marketing strategy and performance campaigns to AI-powered workflows. Client-centric, with more than 15 years of experience in Switzerland and the DACH region.

Services

Three focus areas – one goal: digital marketing that measurably contributes to business results.

Digital Marketing Strategy & Performance

Cross-platform strategy and execution across the relevant search, social and programmatic channels. Aligned with your goals and with using your marketing budget more effectively.

  • Campaign setup & optimisation (search, social, display, programmatic)
  • Account, tracking and setup audits
  • Media planning & budget allocation

AI & Marketing Automation

AI-powered workflows that make marketing teams faster and more precise: from SEO processes and media planning to continuous campaign optimisation and automated KPI reporting.

  • AI workflows for SEO and content processes
  • Automation of media planning and campaign optimisation
  • KPI reporting and dashboards – automated instead of manual

Advisory & Sparring

A sparring partner for in-house teams and leadership: from agency management and building teams and processes to interim mandates.

  • Sparring for in-house marketing teams and executives
  • Agency evaluation and management
  • Interim mandates in digital marketing

Experience

More than 15 years in digital marketing – on the corporate, agency and consulting side.

  • Credit Suisse Global Head Digital & Data Marketing: led a team of 70+ across four locations, introduced Adobe Experience Platform.
  • Digitec Galaxus Head of Digital Marketing & Media Planning: 10 years, built the digital marketing team of Switzerland's largest online retailer.
  • e-dialog AG Country Lead Switzerland.
  • Current mandates Lead Digital Marketing at THORWallet (DeFi) · Marketing Advisor at the DEC Institute.
  • AI & LLM projects Ongoing and previous project mandates for international AI companies: training, fine-tuning and evaluating large language models.
  • Teaching Guest lecturer at HWZ University of Applied Sciences in Business Administration Zurich (CAS Marketing Automation).

About TPMC

Portrait of Thierry Pool

TPMC is the independent consulting practice of Thierry Pool, a digital marketing executive with more than 15 years of experience in Switzerland and the DACH region. His career spans e-commerce (Digitec Galaxus), banking (Credit Suisse) and the agency side (e-dialog); today he holds a senior role at an international marketing partner and works as an independent consultant.

This combination of corporate, scale-up and agency experience means TPMC knows both sides of the table – and advises objectively, aligned with each client’s goals.

  • Location: Zurich
  • Languages: German, English, French
  • TP Marketing Consulting GmbH, founded 2024, based in Opfikon

Frequently asked questions

What services does TPMC offer?

TPMC advises companies along three focus areas: digital marketing strategy and performance across the relevant search, social and programmatic channels, AI-powered marketing automation, and advisory and sparring at eye level for in-house teams and leaders.

What kind of companies does TPMC work with?

TPMC works with B2B and B2C companies across the DACH region – from SMEs to large corporations. Having worked on the corporate, scale-up and agency side, TPMC knows both sides of the table and integrates flexibly into existing teams and processes.

Which region and languages does TPMC cover?

TPMC is based in Glattpark (Opfikon) near Zurich and advises clients across Switzerland and the wider DACH region – remotely as well as on site in the Zurich area. Consulting in German, English and French.

What does “AI-powered marketing automation” mean in practice?

It refers to workflows in which AI speeds up recurring marketing tasks – such as reporting, analysis, content processes and campaign operations. The goal is to free teams from routine work and enable faster, data-driven decisions.

What does working together look like?

Engagements range from a single audit or sparring session to project-based mandates or an interim role. Scope and format depend on your situation and my availability; it always starts with a conversation to clarify goals and priorities.

How is TPMC different from an agency?

TPMC is independent consulting on the client side – with no delivery volume of its own that needs to be sold. Recommendations are objective and aligned with your goals, not with utilisation or media revenue.

Where did Thierry Pool gain his experience?

Thierry Pool is a digital marketing executive with more than 15 years of experience on the corporate, agency and consulting side. Key positions:

  • Credit Suisse – Global Head Digital & Data Marketing (team of 70+ across four locations)
  • Digitec Galaxus – Head of Digital Marketing & Media Planning (10 years, largest Swiss online retailer)
  • e-dialog AG – Country Lead Switzerland
  • THORWallet (DeFi) – Lead Digital Marketing (current mandate)
  • DEC Institute – Marketing Advisor (current mandate)
  • AI & LLM projects – training, fine-tuning and evaluation of large language models for international AI companies
  • HWZ University of Applied Sciences in Business Administration Zurich – guest lecturer (CAS Marketing Automation)

Contact

Let's talk about your project – no strings attached.